Giving Chabad a Run for their Money
The Shuva Yisrael Institutions, headed by Rav Pinto, Shlit"a, have started the worldwide "Kesher Yehudi"* campaign, which is aimed at getting more Jewish people to wear Tefillin. They do it by actually distributing pairs of Tefillin to those who don't have any. Already, hundreds of Tefillin have been distributed, and their aim is to distribute 10,000 by the end of the year. The "Kesher Yehudi" campaign is aimed at helping Jews take a first step towards a more meaningful Jewish life.
*"Kesher Yehudi" has a double-meaning of "Jewish Connection" and "Jewish Knot" - referring to the knots of the Tefillin.